# Eva Hilla: Art Director \& Graphic Designer > Independent brand design studio in Barcelona\. Visual identity, naming, packaging and web design, with strategy behind every decision\. Generated by Yoast SEO v28.4, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Free resources](https://evahilla.com/free-resources/) - [Recursos gratuitos](https://evahilla.com/es/recursos-gratuitos/) - [Blog](https://evahilla.com/es/articulos/) - [Servicios](https://evahilla.com/es/servicios/) - [Blog](https://evahilla.com/blog/) ## Posts - [How to write a design brief that saves you weeks](https://evahilla.com/how-to-write-a-design-brief/): The nine questions a brief has to answer so the project does not turn into a chain of revisions\. - [Wordmark, symbol, combination mark or emblem: which one your brand needs](https://evahilla.com/logo-types-explained/): The four types of brand mark, with a practical rule for choosing the one that survives your real applications\. - [What the INCI list is and how it is ordered on the label](https://evahilla.com/inci-list-explained/): How the INCI list is built, what order ingredients appear in and how to lay it out so it can actually be read\. - [The 12 brand archetypes explained with examples](https://evahilla.com/brand-archetypes-explained/): The twelve archetypes, how to recognise them and how they translate into concrete decisions on colour, type and tone\. - [How much does packaging design cost in 2026](https://evahilla.com/packaging-design-cost/): Real price ranges, what each bracket includes and the hidden costs nobody mentions when asking for a quote\. ## Portfolios - [La Salt Co\.](https://evahilla.com/portfolio/la-salt-co/) - [La Salt Co\.](https://evahilla.com/es/portfolio/la-salt-co-es/) - [Bagmaya](https://evahilla.com/portfolio/bagmaya/) - [Nujë](https://evahilla.com/portfolio/nuje/) - [Nujë](https://evahilla.com/es/portfolio/nuje-es/) ## Categories - [AUDIENCE](https://evahilla.com/category/audience/) - [CREATIVE](https://evahilla.com/category/creative/) - [BRANDING](https://evahilla.com/category/branding/) - [BUSINESS](https://evahilla.com/category/business/) - [TRENDING](https://evahilla.com/category/trending/) ## Tags - [identidad](https://evahilla.com/tag/identidad/) - [packaging](https://evahilla.com/tag/packaging/) - [etiquetado](https://evahilla.com/tag/etiquetado/) - [normativa](https://evahilla.com/tag/normativa/) - [logotipo](https://evahilla.com/tag/logotipo/) ## Portfolio Categories - [Brand identity](https://evahilla.com/portfolio-category/brand-identity/) - [Identidad de marca](https://evahilla.com/es/portfolio-category/identidad-de-marca/) - [Packaging y etiquetas](https://evahilla.com/es/portfolio-category/packaging-y-etiquetas/) - [Packaging \& labels](https://evahilla.com/portfolio-category/packaging-labels/) - [Selected work](https://evahilla.com/portfolio-category/selected-work/) ## Optional - [Sitemap index](https://evahilla.com/sitemap_index.xml)