What is a brand? Which are the main elements of it?
A brand describes the visceral and sometimes intangible aspects of the identity of your company, as well as …
How to create a solid brand and acquire loyal clients?
Before making a buying decision, modern-day shoppers scour the goods and services they wish to consume. If …
How to reach your target audience and make them buy your product/service?
Your "target audience" is the total audience to which you want to sell or meet, so easy it …
How to make sure your brand is aligned to the values you want to transmit?
The biggest struggle in branding strategy and implementation, is making sure you're giving the right …
Trends in Branding
A new trend towards simplicity and neutrality that results in brands with very similar identities. We call this …
