Resources
Free resources
Documents and tools we use in the studio, free for you to use too. No cost and no catch: we ask for your email because that is how we send them.
Brand briefing template
The ten questions worth answering before commissioning an identity or a packaging project. Each one with why it matters, an answer that does not work and one that does. PDF to print and Word to type into.
Cosmetic labelling checklist
The seven mandatory statements required on the pack under Regulation 1223/2009, the symbols that go with them, the claims you cannot use and a final check before artwork goes to print. Includes the July 2026 change taking fragrance allergens from 24 to 81.
Brand archetype test
Twelve questions to place your brand among the twelve archetypes. At the end you get a one page profile: what it promises, where it usually fails, how it should sound and where to start.
What comes next
We publish twice a week on branding, packaging and labelling, and wrap it up in one email every Friday.
