Branding for beauty and skincare brands.
Eight brands in skincare, cosmetics and supplements, from positioning through to label artwork and online store.
In skincare, the packaging is most of the product experience.
People buy a jar before they ever feel what is inside it. So the identity has to carry the promise on its own: premium at a glance, legible at thumbnail size, and specific enough that it cannot be confused with the six other clean beauty brands beside it.
Beauty and skincare projects
What a beauty brand usually needs
Brand strategyPositioning in a category where almost everyone claims natural, clean and honest.
Brand identityA system that reads as premium at 40mm on a tube and still works on a website.
Packaging and labelsLabels, tubes and cartons, with ingredient panels that stay legible and compliant.
Web designThe online store where most of the selling now actually happens.
