How to write a design brief that saves you weeks
The nine questions a brief has to answer so the project does not turn into a chain of …
Wordmark, symbol, combination mark or emblem: which one your brand needs
The four types of brand mark, with a practical rule for choosing the one that survives your real …
What the INCI list is and how it is ordered on the label
How the INCI list is built, what order ingredients appear in and how to lay it out so …
The 12 brand archetypes explained with examples
The twelve archetypes, how to recognise them and how they translate into concrete decisions on colour, type and …
How much does packaging design cost in 2026
Real price ranges, what each bracket includes and the hidden costs nobody mentions when asking for a quote. …
Cosmetics labelling: what is legally required on the pack
The nine statements European regulation requires on a cosmetic label, and how to fit them in without wrecking …
What is a brand? Which are the main elements of it?
A brand describes the visceral and sometimes intangible aspects of the identity of your company, as well as …
How to create a solid brand and acquire loyal clients?
Before making a buying decision, modern-day shoppers scour the goods and services they wish to consume. If …
How to reach your target audience and make them buy your product/service?
Your "target audience" is the total audience to which you want to sell or meet, so easy it …
How to make sure your brand is aligned to the values you want to transmit?
The biggest struggle in branding strategy and implementation, is making sure you're giving the right …
