crabandthefox
AUDIENCE

What is a brand? Which are the main elements of it?

A brand describes the visceral and sometimes intangible aspects of the identity of your company, as well as …

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targeting
AUDIENCE

How to reach your target audience and make them buy your product/service?

Your "target audience" is the total audience to which you want to sell or meet, so easy it …

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AUDIENCE

How to make sure your brand is aligned to the values you want to transmit?

The biggest struggle in branding strategy and implementation, is making sure you're giving the right …

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AUDIENCE

Trends in Branding

A new trend towards simplicity and neutrality that results in brands with very similar identities. We call this …

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