Ecobree

Ecobree is a sustainable clothing brand offering a range of nature-inspired, eco-friendly fashion products.

Sustainable fashion has developed a look of its own — undyed cotton, hand-drawn leaves, lowercase type — and the consistency of that look has become a problem for the brands using it. When every label signals its values the same way, the signal stops carrying information and the brands become interchangeable.

The identity works to keep the nature reference without inheriting that visual shorthand. Restraint does the environmental work: fewer elements, a considered palette and a mark that can be printed simply on a woven label or a card tag, where sustainable brands are actually judged.

Clothing also demands an identity that survives at very different scales — a neck label, a swing tag, a shop front, a phone screen. The system is built to stay recognisable across all of them without needing a different version each time.