Packaging that earns a second look on the shelf.
Structure, labels and graphics designed to be recognised at arm’s length and understood in a second.
A pack has about three seconds to do its job.
Material, form, colour and type all carry meaning before a single word gets read. So packaging here is designed against the conditions it will actually meet: a crowded shelf, a thumbnail on a phone, a courier box that arrives dented.
What you get
- Structural and format design
- Label and pack graphics
- Material and finish direction
- Typography and colour system
- Product photography direction
- Print-ready artwork and dielines
How it works
Context analysisThe product, the category it competes in and where the buying decision actually happens.
StrategyPositioning, tone and the one thing the pack has to communicate first.
Packaging designStructure, graphics, material and finish developed together rather than in sequence.
ProductionDielines, print specification and artwork prepared for the manufacturer.
