Branding for food and drink brands.
Twelve brands in ice cream, coffee, juice, tea, jerky and ready meals, from the first strategy session to print-ready labels.
Food is the hardest category to look different in.
Every competitor is using the same words, the same kraft paper and the same promise of natural. The work is finding the one thing your product can honestly claim, then building a shelf presence around it that survives a fridge, a market stall and a photo on a phone.
Food and drink projects
What a food brand usually needs
Brand strategyWhere the product sits, who it is for and what it can claim that the shelf next to it cannot.
Brand identityName, mark and visual system, built to survive a jar, a carton, a delivery box and a phone screen.
Packaging and labelsStructure, label graphics, materials and print-ready artwork with the dielines your producer needs.
IllustrationOriginal artwork and patterns, which in food and drink is often the whole difference on the shelf.
