La Salt Co.

For La Salt Co. I designed a packaging collection concept for their range of natural, mineral-rich bath, body and skincare products.

The source material was unusually specific: salt and the sea. Not as a mood, but as a set of physical qualities — crystalline texture, the particular whites and greys of evaporated brine, the softness of water against something granular. The visual identity draws directly on those textures and colours rather than on the coastal imagery the category usually reaches for.

Each package uses minimalist layouts, organic shapes and a soothing palette, so the products read as a family at a glance while remaining individually distinguishable. That balance matters for a range sold as a collection: a customer buying one item should be able to see the shelf it came from.

The result tells the product’s story without a paragraph of explanation, which is the whole job of packaging in bath and body, where purchases are made quickly and often as gifts.