Cién Chocolate

Logo design for a chocolate company.

The name is the strongest asset in the brief. “Cién” — one hundred — reads immediately as a percentage in a category where the number on the front of the bar is the first thing a buyer looks for. Cacao content has become the shorthand for quality in craft chocolate, and a name that already speaks that language does not need a logo explaining it a second time.

The mark is therefore built on the word itself, treated typographically rather than illustrated. No cacao pod, no bar silhouette, none of the imagery the category defaults to. What is left is a name that carries the quality claim on its own and a logo confident enough to let it.