Moichor

Moichor is an animal diagnostics company focused on delivering smarter complete blood counts for avian clinics. Conventional blood counts are overpriced and run on outdated equipment; Moichor uses AI and computer vision to provide faster, cheaper results to avian veterinarians.

The brief was a box for veterinary practices to send blood samples in. That is a narrow object with unusual demands: it is handled under time pressure, by professionals, in a clinical setting, and it is the only physical contact the customer has with a company that is otherwise software.

The design treats that box as the brand’s one tangible moment. It is clean and professional, built in the brand’s corporate colours so that a package arriving at a clinic is recognisable before it is opened. In a category where diagnostic packaging is usually generic and unbranded, a considered box is doing more than protecting a sample — it signals that the same care has gone into everything upstream of it.