Més Que So

Més Que So is a technical production company based near Barcelona: sound, lighting and audiovisuals for weddings, corporate events, concerts and trade fairs. They had the experience and a long list of clients behind them, but their website showed neither.

For this project I designed and developed the new website from scratch, in Catalan, with a structure built around the way event organisers actually search: by service (technical production, equipment hire, consulting) and by type of event. Every event type and every category of equipment for hire has its own page, which gives the site a solid base for local search.

The visual direction comes from the stage itself: a dark, nocturnal palette, with magenta and warm orange as the light cutting through it, and real photography of their own shows instead of stock images. The tone is technical but human, because the real promise of the brand is that on the day of the event the client only has to enjoy it.

Conversion shaped the site from the first wireframe: a four-step quote request, a clear call to action in every section, real Google reviews, client logos and a free technical production guide that turns visitors into leads.