What is a brand? Which are the main elements of it?

A brand describes the visceral and sometimes intangible aspects of the identity of your company, as well as …

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brand loyalty

How to create a solid brand and acquire loyal clients?

Before making a buying decision, modern-day shoppers scour the goods and services they wish to consume. If …

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How to reach your target audience and make them buy your product/service?

Your "target audience" is the total audience to which you want to sell or meet, so easy it …

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blog 1

How to make sure your brand is aligned to the values you want to transmit?

The biggest struggle in branding strategy and implementation, is making sure you're giving the right …

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Trends in Branding

A new trend towards simplicity and neutrality that results in brands with very similar identities. We call this …

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