Olivea Green

Olivea Green sells sustainable, minimalist skincare and haircare products alongside a small range of organic cotton goods.

The brand identity and packaging were designed in accordance with those values and with the target audience in mind. Sustainability claims are now common enough that stating them carries little weight; what does carry weight is whether the design itself behaves consistently with the claim. Minimal print coverage, uncoated surfaces and a restrained palette are decisions that read as environmental before a single word is read.

Working across skincare, haircare and cotton goods also meant designing a system rather than a set of labels. The same rules apply to a bottle, a tube and a textile tag, so the range holds together across materials that behave very differently — which is what allows a small brand to look established.