With Intention

With Intention is a marketplace linking consumers to clothing and accessories that support causes they are passionate about. Many fashion brands make products with a purpose larger than profit, and many nonprofits sell apparel to fund their initiatives. What both need is exposure. With Intention is a place for consumers to learn about new causes and buy goods supporting them.

That double role — shop and education — is the design challenge. Lead with the cause and it reads as a donation page; lead with the product and the purpose becomes decoration. The identity has to let both be true at once.

For the About Us page I created a clean, engaging layout that emphasises transparency and purpose, making it easy for visitors to understand how their purchases drive real social impact. The page uses clear storytelling, accessible navigation and visual cues that guide users toward both the causes and the products.

By focusing on education, authenticity and user experience, the project positions With Intention as a marketplace where every purchase supports nonprofits and purpose-driven brands, and where shoppers can make informed, ethical choices.